Ep 16: John Roulac on Regenerative Agriculture

June 30, 2021

Download file | Play in new window | Recorded on June 30, 2021 | Speakers: John Roulac, Seth Spears

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John Roulac is a hemp innovator, serial entrepreneur, investor, philanthropist, writer, and champion of regenerative agriculture.

As the founder of the organic brand Nutiva, he has sourced and formulated close to $1B in retail sales of organic superfoods in the past 20 years. John is also an executive producer of the regenerative agriculture film Kiss the Ground, which is narrated by Woody Harrelson. He is an investor, supporter, and advisor to various companies and organizations in the “better for you and planet” sector.

Over his career, John has founded six non-profit organizations, including Great Plains Regeneration and GMOInside. His passionate hemp advocacy brought him to sue the U.S. Drug Enforcement Agency. This long legal battle culminated in a historic 2004 federal court victory to keep hemp foods legal. He is a pioneer of the modern home-composting movement and has authored four books on hemp and composting.

Topics Discussed:

John's start in business and the environmental movement
The difference between environmentalism and conservation
How learning from indigenous cultures can positively impact our environment
The importance of being open to learning and losing our ego
How we're losing 1-2% of winged insects per year
Are cows bad for the environment
How "Nox" (Nitric Oxide) is the fastest growing greenhouse gas in the world today & 380 times more impactful than C02
The social and economic control by large organizations
Are meat and saturated fat to blame for health issues
John's experience as a Vegetarian
How humans are trying to connect and find their tribe
Why 50% of the Plankton in the ocean and 98% of Pacific Sardines have been lost
Positive environmental changes to make on a micro level
How 500,000 people focused on regenerative agriculture in the next fives years will change the country
John's biggest lesson from nature and the outdoors